Three Crowns milk, the enduring low cholesterol, heart pleasant model from the stable of FrieslandCampina WAMCO, in its distinctive approach, is elevating the bar of shoppers’ pleasure at this festive season with a “Give Your Heart Out” marketing campaign which is aimed toward making customers, particularly moms, who’re the hearts of the homes, and their households, to rejoice and bond more.
The marketing campaign focuses on gifting ‘Mums’ whom the model acknowledges and celebrates nearly as good hearts, to point out appreciation for and recognition of their efforts for being the ‘Heart of the Home’ all by means of the year. In so doing, the model is making December special for moms and mom figures. It will make moms really feel appreciated for their year-round efforts. For Three Crowns, this should be a December to remember for mums and different customers.
Explaining the main points of the marketing campaign, the Advertising Supervisor, Three Crowns, Omolara Banjoko, disclosed that the marketing campaign could be executed principally digitally on OOH (Out Of Home), Radio and TV; throughout the marketing campaign, fortunate moms and mom figures nationwide would obtain mouth-watering Christmas presents from the model plus personalised messages from their nominators.
In line with Banjoko, contributors would nominate a mum to be gifted on the website in addition to write a personalised notice, which would be uploaded on the web site and will accompany her present if she wins. In the long run, every successful mum would obtain a wrapped Christmas present box in addition to a customized note from Three Crowns.
On how winners will emerge, Banjoko explains: “Winning mothers will be judged based on the uniqueness of their stories.”
Shedding more mild on the marketing campaign, the Model Manager Three Crowns, Chioma Otisi-Igwe, acknowledged that the marketing campaign is a recent present of Three Crowns recognition of mums as caring suppliers for their families. The model has been doing this constantly, she stated, to set it aside from competitors in its market phase.
Otisi-Igwe further acknowledged that “Mums are laden with physical and emotional responsibilities and sometimes are not appreciated for their efforts. But Three Crowns being the only brand that cares for the wellbeing of mums, recognizes how mums are the heart of the home and so it is consistently supporting every mum’s heart so she can keep the rhythm of her family going.”
The “Give your Heart out Project” marketing campaign will run all through December 2020. Three Crowns is a number one Nigerian milk brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy firm for over 60 years.
The Firm believes that milk is an important nutrient for each individual. As Nigeria’s main low cholesterol milk model, Three Crowns has nourished moms and their families for more than 30 years with important nutritional vitamins and minerals that support their well-being.
Three Crowns is the first milk model to point out take care of moms and acknowledges the essential function they play within the family. The model acknowledges that when moms as primary care givers are taken care of, this positively impacts the care they provide to their families. The brand has thus given itself the patriotic task of encouraging ladies to eat and stay healthy, thereby making the family completely satisfied.
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